On 29 September, Donald Trump signed an executive order that did something unusual for a piece of federal paperwork: it tried to retire a word. From now on, the order instructed, US government agencies must stop writing "artificial intelligence" and start writing "Super Intelligence" instead, in every report, website and official letter. The president had already said in public that "artificial" made the technology sound fake. Now the rebrand has a chain of command.
That chain runs through a newly announced body called the Super Intelligence Force, which Trump unveiled on social media on Sunday. It will be led by Jay Clayton, the Director of National Intelligence, a former US attorney who once prosecuted the drug-trafficking case against Venezuela's Nicolás Maduro and who has described AI as something that is "both an opportunity and a threat." Joining him are the chair of the Federal Trade Commission, Andrew Ferguson; the Pentagon's research chief, Emil Michael; and the head of the federal personnel office, Scott Kupor. The group answers directly to Trump and his chief of staff, Susie Wiles, and is tasked with coordinating government contact with everyone from religious organizations to the companies building the systems themselves.
The taskforce arrives days after executives from OpenAI, Anthropic, SpaceX and Google signed what Trump called a "morally binding pact" on safety, a voluntary gesture that critics say substitutes for actual law. Trump has consistently resisted calls, including from some of those same executives, for binding regulation, preferring industry self-policing.