On a Sunday in early July 2026, anyone checking the price of $TRUMP would have seen a number that tells much of the story: $1.69. That figure represents a fall of nearly 98% from the coin's all-time high of $75.35 — a collapse that, according to blockchain analytics firm Nansen, has cost 988,905 individual account holders a combined $3.

8 billion. The losses are not evenly distributed across a faceless crowd. Nansen's analysis, which was cited by The New York Times and is grounded in transactions that are publicly visible on the blockchain, reveals that roughly two in every three people who bought $TRUMP have lost money on the investment. Donald Trump announced the memecoin just three days before his inauguration in January 2025, a moment when his political brand was at its most powerful and his ability to attract speculative buyers was essentially unmatched.

His family had also co-founded World Liberty Financial with his sons, issuing a separate token, $WLFI, which has similarly declined in value. While buyers absorbed those losses, the president himself disclosed in a recent financial filing that he earned $636 million from $TRUMP alone — nearly half of the $1.4 billion he is reported to have made from the crypto industry across the year. The regulatory environment has, critics argue, made this asymmetry possible.

Under the current administration, the Securities and Exchange Commission has declared that it will not treat memecoins as securities, and it has withdrawn a number of legal cases that had previously been brought against cryptocurrency companies.