Sodium nitrite, sold cheaply online and in bulk, is appearing in coroner reports at an alarming and accelerating rate across Britain.
Walk into almost any kitchen and you will find it — hidden in the pink blush of cured ham, lurking in a hot dog. Sodium nitrite keeps food safe. It also, a disturbing new study suggests, is quietly fuelling a rise in suicide deaths across the United Kingdom. Researchers analysed 164 confirmed poisoning cases submitted to the UK's primary postmortem nitrite-testing laboratory between March 2019 and August 2024.
The numbers tell a stark story. The average victim was just 28 years old. Nearly three-quarters of all cases involved members of Generation Z or Millennials, and 4% were under 18. Men and boys accounted for the large majority of cases — 109 male cases against a considerably smaller number of female ones.
Cases clustered most heavily in Greater London, South East England, and the Midlands, though the researchers warn that this pattern may simply reflect which coroners knew to test for nitrite, rather than where deaths are actually happening. What makes the findings especially unsettling is the timeline. The UK's overall suicide rate had been falling since the early 1990s. Then something shifted.