Three Words Greek Philosophers Gave Advertising
Grammar: cause & effect language
A Business English English lesson exploring media.
What's in this lesson
A Business English ESL lesson on media, practising cause & effect language. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: Three Words Greek Philosophers Gave Advertising
In 2019, Nike put a little-known American football player on a giant billboard. His name was Colin Kaepernick, and the line under his face read: "Believe in something. Even if it means sacrificing everything." Nike's shares dropped on the first day. Within a few weeks, the company's online sales had jumped by about thirty percent. The campaign worked because it used a toolkit that is more than two thousand years old.
Vocabulary
- depends
- everyday
- hollow
- rose sharply
- build
- go
- launch
- raise
- win
Discussion questions
- Which ad have you never forgotten?
- Do you trust brands or people more?
- What makes you share a video online?
Three Words Greek Philosophers Gave Advertising
Grammar: cause & effect language
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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