The Weekend Spotify Wrapped Became a Marketing Machine
Grammar: Participle clauses and fronted adverbials in professional storytelling
A Business English English lesson exploring media.
What's in this lesson
A Business English ESL lesson on media, practising participle clauses and fronted adverbials in professional storytelling. The worksheet has a reading, target vocabulary, a grammar reference with practice and discussion questions.
From the reading: The Weekend Spotify Wrapped Became a Marketing Machine
Every first week of December, social feeds across Brazil, Japan, Algeria and Mexico fill with the same bright, slightly embarrassing screenshots. Millions of people proudly announce their top artist, their most-played song and the number of minutes they listened. Spotify calls the feature Wrapped, and it has become one of the most admired pieces of marketing of the past decade.
Vocabulary
- imitated
- pleasing
- respected
- small
- build
- draw
- launch
- reach
- share
Grammar
- Present participle clause
- Having collected a year of data, Spotify tells your story. — earlier action, then main action
- Fronted adverbial
- In 2016, Spotify launched a modest campaign. — time first, then the subject
Discussion questions
- What is your favourite song this year?
- Should companies use our data to market to us?
- Which brand do you feel most loyal to?
The Weekend Spotify Wrapped Became a Marketing Machine
Grammar: Participle clauses and fronted adverbials in professional storytelling
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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