The Bear Necessities of Global Business
Grammar: discourse markers and connectors for business analysis
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising discourse markers and connectors for business analysis. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: The Bear Necessities of Global Business
In 1920, a 27-year-old confectioner named Hans Riegel opened a small sweets factory in Bonn, Germany, with one copper pot, one wife, and one bicycle for deliveries. He named the company Haribo — the first two letters of Hans, Riegel, and Bonn. Four years later, he invented the Dancing Bear, a fruit-flavoured, gelatine-based sweet that would eventually become the Gold Bear, the single most recognised piece of confectionery on the planet. Today, Haribo produces roughly 100 million Gold Bears every single day across 16 factories on two continents, and the brand turns over more than €3 billion a year.
Vocabulary
- an open question
- in real time
- move the needle
- set the bar
- break even
- factor in
- roll out
- scale back
- work around
Discussion questions
- What makes a brand last 100 years without reinventing itself?
- Do you buy sweets or snacks for yourself, or only for others?
- Should global companies change their message for each country?
The Bear Necessities of Global Business
Grammar: discourse markers and connectors for business analysis
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
Sign up to access full lesson plans
Start with a free trial — 5 lesson generations included
Get Started Free