Business Discourse markers connectors BE - Exercise Worksheet

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GrammarBusiness · Discourse markers & connectors

Discourse markers & connectors

Article excerpt · target grammar marked

The company's growth story is less about advertising genius than about supply chain stubbornness. However, it also exposes Haribo to commodity risk. Consequently, the company quietly reformulated several product lines.

Grammar Reference · Discourse markers & connectors

Contrast: however

Placed after a semicolon or at the start of a new sentence. The plant was costly. However, margins improved within two years.

Result: consequently

Shows a logical outcome. Gelatine prices rose; consequently, the team reformulated the product line.

Addition: furthermore

Adds a point of equal or greater weight. Haribo owns its suppliers. Furthermore, it controls its distribution network.

Concession:

Acknowledges a problem but moves forward. The data showed adult buyers dominate. Nevertheless, the brand kept its childlike tone.

01Exercise 1 — Form · Write the Correct Form

Discourse markers & connectors

1.The Wisconsin plant took seven years to build; , it is now essential to US growth.

2.Haribo maintains gelatine contracts. , it sources orange peel from Spain directly.

3.The tagline is over 40 years old. , it still outperforms newer campaigns in recall tests.

4.Vertical integration protects quality; , it creates exposure to commodity price swings.

5.Reformulation saved millions annually. , consumer satisfaction scores remained unchanged.

6.The US market launch started in 1982; , real scale only came after 2020.

02Exercise 2 — Transform

rewrite with the new structure

1.The factory was expensive but the board approved it.

2.Prices rose and margins fell.

3.Haribo owns its suppliers. It also holds beeswax contracts.

4.The tagline is old but consumers still recognise it.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

Discourse markers & connectors01classplan.ai