Netflix at a Crossroads
Grammar: conditionals in analytical and strategic language
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising conditionals in analytical and strategic language. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: Netflix at a Crossroads
In the first quarter of 2024, Netflix reported 269 million paid subscribers worldwide — a number that should have silenced every sceptic. Instead, Wall Street asked a harder question: where does the growth come from next? The easy markets are saturated. North America and Western Europe already have high penetration rates, and the price-sensitive audiences in Latin America and Southeast Asia are proving far more difficult to convert at premium price points. The ad-supported tier, launched in late 2022, now accounts for roughly 40 percent of new sign-ups in markets where it is available, which tells an analyst something important: a significant share of the addressable audience will not pay full price.
Vocabulary
- beside
- by
- for
- in
- account for
- drive
- pulled
- roll out
- sign up
Discussion questions
- Do you subscribe to any streaming services right now?
- Should a company focus on keeping existing customers or finding new ones?
- What makes you stay loyal to a subscription you pay for monthly?
Netflix at a Crossroads
Grammar: conditionals in analytical and strategic language
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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