Ireland's Beauty Boom
Grammar: Discourse markers and connectors
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising discourse markers and connectors. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: Ireland's Beauty Boom
Something significant is happening in Irish beauty. Homegrown brands are becoming more ambitious, retailers are paying closer attention, and founders who once regarded Ireland as the limit of their market are increasingly looking outward. Four businesses — BROW AID, Remi, Gigi, and The Belle Brush — illustrate why. Each was founded by a woman with deep professional expertise, and each product emerged not from a business plan but from a personal problem that no existing product could solve.
Vocabulary
- build up
- look outward
- set up
- test out
- business plan
- credentials
- limit
- structural
- trust
Discussion questions
- Have you ever bought a product because the founder's personal story convinced you?
- Do you think small home markets help or limit entrepreneurs?
- What makes consumers trust a brand more than its competitors?
Ireland's Beauty Boom
Grammar: Discourse markers and connectors
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
Sign up to access full lesson plans
Start with a free trial — 5 lesson generations included
Get Started Free