Discourse Markers

Article excerpt · target grammar marked

Fullam lost 90% of her hair to alopecia; as a result, she retrained as a trichologist. Ireland is a compact market; however, it gives brands access to loyal, digitally engaged consumers.

Grammar Reference · Discourse Markers

Contrast

However, practitioner-led brands are outperforming legacy houses. — signals unexpected contrast between two facts

Result

Fullam lost her hair; as a result, she retrained as a trichologist. — signals a direct consequence

Addition

Furthermore, Enterprise Ireland supports beauty exports. — adds a reinforcing point to the argument

Common error

Despite of the small market... ✗ → Despite the small market... ✓ — never use 'of' after despite

01Exercise 1 — Form · Write the Correct Form

Discourse Markers

1.The brand had no marketing budget; , it grew entirely through word of mouth.

2. its small size, Ireland's market produces internationally competitive beauty brands.

3.Gigi addresses hormonal health; , it targets energy and gut health in the same range.

4.Legacy brands invest heavily in advertising; , consumers are shifting trust toward practitioner-led founders.

5.The pharmacy network gives brands early retail exposure; , it builds credibility with health-focused buyers.

6.Word of mouth travels fast in a small country; , product quality must be consistent from day one.

02Exercise 2 — Transform

rewrite with the new structure

1.The market is small. The brand grew quickly.

2.She lost her hair. She studied trichology.

3.Ireland has a pharmacy network. It supports early retail.

4.Consumers trust practitioners. Legacy brands are losing ground.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

Discourse Markers01classplan.ai