How Spotify Sells a Number
Grammar: language of trends and figures
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising language of trends and figures. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: How Spotify Sells a Number
Every quarter, Spotify's executives face the same test: turning a spreadsheet into a story. In late 2023, the streaming company reported roughly 602 million monthly active users, up about 23 percent from a year earlier. Daniel Ek, the co-founder and chief executive, did not simply read out the figure. He framed it as proof that the company was still growing quickly in a mature market.
Vocabulary
- a year earlier
- as a result of
- by a margin of
- in line with
- gradual
- sharp
- significant
- slight
- steady
Discussion questions
- What is your favourite number, and why?
- Do you trust a speaker more when they use data?
- Which company do you admire for how it communicates?
How Spotify Sells a Number
Grammar: language of trends and figures
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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