Rhetorical & C2 Structures — The Data Behind Every Loyal Customer
Grammar: Collocations and the language of data-driven business
Free ESL grammar exercise on rhetorical & c2 structures themed around the data behind every loyal customer. Printable worksheet from classplan.ai.
What's on this worksheet
A Level 6 (proficiency) ESL grammar exercise on business, practising collocations and the language of data-driven business. The worksheet has a short reading excerpt, a grammar reference and graded practice items.
From the reading
Yet the most sophisticated CRM strategies share a counter-intuitive feature: they are calibrated as much around not contacting the customer as around contacting them. Over-communication erodes trust faster than silence does.
Grammar
- Inversion — not only
- Not only did Spotify track songs; it also tracked silences. — inverted auxiliary after negative opener
- Participle clause
- Serving 90 million users, Nubank reshaped credit scoring across a continent. — background information compressed into a fronted clause
Sample items
- Not only ______ Starbucks redesign its app, but it also retrained its entire data team.
- ______ over 90 million customers, Nubank became the largest digital bank in Latin America.
- The ______ of dormant accounts costs the company more than the cost of reactivating them.
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