Sales & Persuasion Collocations — You're Not Selling a Product
Grammar: Collocations and fixed expressions in the language of sales and persuasion
Free ESL grammar exercise on sales & persuasion collocations themed around you're not selling a product. Printable worksheet from classplan.ai.
What's on this worksheet
A Business English ESL grammar exercise on business, practising collocations and fixed expressions in the language of sales and persuasion. The worksheet has a short reading excerpt, a grammar reference and graded practice items.
From the reading
Apple's 1997 campaign triggered a cultural shift. Cialdini's principles drive purchasing decisions by targeting emotion. Nike's marketing budget exceeds its research spend. Natura positions belonging as its core offer — the moisturiser is incidental.
Grammar
- Verb + noun
- Verb-noun pairs that are fixed in professional English. You close a deal, not 'do' or 'finish' one — the verb choice signals fluency.
- Adj + noun collocation
- Fixed adjective-noun pairings carry precise meaning. A landmark decision is one that sets a precedent; 'famous decision' is weaker and less idiomatic.
Sample items
- The new campaign ______ a significant cultural shift across three continents.
- Cialdini's research showed that social proof ______ purchasing decisions more reliably than price.
- After six months of negotiation, the sales director finally ______ the deal.
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