Design Your Own Music Event

You are curating a small outdoor music event in a meaningful natural setting — design it from the ground up.

Gather your raw material

Name three things you already have: a place (natural or urban), a musical tradition you care about, and an audience you want to reach. Write one sentence for each.

Rank your priorities

From this list, rank the five elements from most to least important for your event's identity.

Setting1 2 3 4 5

Music tradition1 2 3 4 5

Performer names1 2 3 4 5

Ticket price1 2 3 4 5

Cause or charity1 2 3 4 5

Keep or cut

Sort these two ideas into Keep or Cut for your event — then defend one cut in a single sentence.

Keep

Cut

State your core design decision

In one sentence only, state the single idea that defines your event — the thing that, if you removed it, the event would become something else entirely.

Stress-test it

Look back at step 2. Does your ranking still match your core decision in step 4? Mark where the tension is — what is the weakest point in your plan?

Fully consistent

In tension

One concrete improvement

Name one specific change — to the setting, the programme, or the audience experience — that would make your event genuinely better, not just bigger.

Reveal what you made

Choose one word that captures the feeling you want every audience member to leave with. Then write one sentence explaining why that word — and not a safer, more obvious one — is the right choice.

Why that word?

Discuss Tell your partner your word from step 7 — would they buy a ticket for the event it describes?

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