Test Your Retail Assumption

Pick one belief you hold about how customers, colleagues, or clients behave in a retail or business context — then design a real experiment to test it.

State your hypothesis

Complete this: 'If I ___, then customers / colleagues / clients will ___.' Be specific — name a real behaviour you expect to see.

Isolate the variable

Name the ONE thing you will change. Then name two things you will keep exactly the same — your control.

What I change

What stays the same

Predict the result

How confident are you that your hypothesis is correct? Mark your confidence on the spectrum, then write one sentence explaining why you placed it there.

Not confident at all

Completely certain

Name what proves you wrong

Describe the one specific result that would prove your hypothesis false. Be precise — a vague answer means you have not really tested anything.

The real fear

Look back at step 3. Are you more afraid of the experiment failing — or succeeding and having to change how you work? Choose one word that captures what this experiment is really about.

Why that word?

Discuss Tell your partner: if your experiment succeeded, what would you have to stop doing immediately?

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