Build a Transformation Roadmap

Think of a real company you know well — your employer, a brand you use daily, or one you admire. You will build a mini transformation roadmap for it using HARIBO's story as your model.

Name your company

Write the company name and describe in one sentence what it actually sells or does. Then name its single biggest strength right now.

Rank its challenges

List up to four challenges this company faces today. Rank them 1–4, with 1 being the most urgent.

Challenge 11 2 3 4 5

Challenge 21 2 3 4 5

Challenge 31 2 3 4 5

Challenge 41 2 3 4 5

Sort: act now or wait

Place each challenge from Step 2 into the correct zone. Then choose one you have placed in 'Wait' and defend why it is safe to delay — write your reason below.

Act now

Wait

State the core problem

Like HARIBO's 'brand strength without operational discipline', write your company's core tension in ONE line: 'strong in ___, but weak in ___.' This is your diagnosis.

Stress-test your diagnosis

Look back at Step 4. What is the weakest point in your diagnosis — what evidence could prove you wrong? Name it honestly.

One concrete improvement

Propose ONE specific action this company could take in the next 12 months to address its core tension. Make it concrete enough that you could measure it.

Reveal the shape

Look at everything you have built. Choose ONE word that captures what this company most needs right now — not a product or a market, but a capability or quality. Write it large, then in one sentence explain why that word and not another.

Why that word?

Discuss Share your one word with a partner — do they agree it is the right diagnosis, or would they choose a different word entirely?

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