Business EnglishTechnology

Inside Apple's Product Launch Machine

Grammar: collocations with make, do, take and run

A Business English English lesson exploring technology.

technologycollocations with makedotakerun

What's in this lesson

A Business English ESL lesson on technology, practising collocations with make, do, take and run. The worksheet has a reading, target vocabulary and discussion questions.

From the reading: Inside Apple's Product Launch Machine

On 9 September 2025, Tim Cook walked onto the stage at Apple Park in California and presented the new iPhone 17. About 1,000 guests watched in the Steve Jobs Theater. Millions more watched online. The event lasted about an hour, but the planning took many months.

Vocabulary

  • check in
  • follow up
  • put off
  • set up

Discussion questions

  1. Have you ever organised an event?
  2. What makes a good assistant?
  3. Why do companies hold big launches?

Inside Apple's Product Launch Machine

Grammar: collocations with make, do, take and run

What's in this lesson:

Full lesson plan with reading, grammar, vocabulary, and discussion.

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