The Quiet Art of the Long Sell
Grammar: cleft sentences
A Level 5 English lesson exploring business.
What's in this lesson
A Level 5 (advanced) ESL lesson on business, practising cleft sentences. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: The Quiet Art of the Long Sell
When Slack's founders started selling their workplace chat tool, they did not chase big contracts. Instead, they gave it away to small teams and waited. It was Slack's patience, not its marketing budget, that built a company later bought by Salesforce for roughly $27 billion in 2021. Within a few years, thousands of employees were already using it daily, and many were arguing for it inside their own firms.
Vocabulary
- come across as
- fall back on
- iron out
- win over
- at odds with
- By and large
- in the long run
- On balance
- With hindsight
Discussion questions
- What makes you trust a company?
- Have you ever regretted a quick purchase?
- Is patience a strength in business?
The Quiet Art of the Long Sell
Grammar: cleft sentences
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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