Why Spotify's Wrapped Quietly Beat Every Ad Campaign
Grammar: Present perfect and past simple contrasted in business narrative (seed only)
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising present perfect and past simple contrasted in business narrative (seed only). The worksheet has a reading, target vocabulary, a grammar reference with practice and discussion questions.
From the reading: Why Spotify's Wrapped Quietly Beat Every Ad Campaign
Every December, millions of people post something that looks suspiciously like free advertising. It is a colourful card showing their most-played artist, their top five songs, and a strangely personal verdict on their taste. The card is called Wrapped, and Spotify has never paid for a single one of these posts. In 2023, roughly 200 million users opened the feature within its first days, according to the company.
Vocabulary
- for
- in
- on
- with
- build up
- carry on
- damage
- point out
- pull in
Grammar
- Present perfect
- Spotify has never paid for a post. — experience up to now
- Past simple
- The feature began in 2015. — finished time in the past
Discussion questions
- Which brands do you recommend to friends without being paid?
- Would you share your own listening history in public?
- What makes an advert feel like a gift rather than an interruption?
Why Spotify's Wrapped Quietly Beat Every Ad Campaign
Grammar: Present perfect and past simple contrasted in business narrative (seed only)
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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