Business EnglishBusiness

What Investors Decide Before You Speak

Grammar: Nominalisation

A Business English English lesson exploring business.

businessnominalisation

What's in this lesson

A Business English ESL lesson on business, practising nominalisation. The worksheet has a reading, target vocabulary, a grammar reference with practice and discussion questions.

From the reading: What Investors Decide Before You Speak

In 2023, Y Combinator received more than 45,000 applications for its two annual batches and admitted fewer than 1.5 percent of them. The rejection rate is not a measure of bad ideas — it is a measure of poor communication. According to Dalton Caldwell, a partner at Y Combinator who has reviewed tens of thousands of submissions, the single most reliable predictor of a fundable pitch is not the novelty of the product but the clarity of the narrative: the founder's ability to move an investor from problem identification through market validation to a specific, quantified ask within ten minutes.

Vocabulary

  • clarity of the narrative
  • problem statement
  • value proposition
  • proof of concept
  • addressable market
  • traction
  • ask
  • unit economics
  • burn rate
  • analytical rigour

Grammar: Nominalisation

Verb → noun phrase
We will grow fast. → Projected growth of 40% annually. — remove the verb; lead with the noun
Nominalisation in
Market expansion across Southeast Asia remains the primary objective. — one noun phrase replaces a full clause

Discussion questions

  1. Tell me about a time you had to persuade someone powerful — what worked?
  2. When did you last fail to convince someone and why do you think it happened?
  3. Have you ever prepared a formal presentation that felt completely ready — and still went wrong?

What Investors Decide Before You Speak

Grammar: Nominalisation

What's in this lesson:

Full lesson plan with reading, grammar, vocabulary, and discussion.

Sign up to access full lesson plans

Start with a free trial — 5 lesson generations included

Get Started Free