Business EnglishBusiness

The Game That Built Slack

Grammar: Conditionals

A Business English English lesson exploring business.

businessconditionals

What's in this lesson

A Business English ESL lesson on business, practising conditionals. The worksheet has a reading, target vocabulary, a grammar reference with practice and discussion questions.

From the reading: The Game That Built Slack

"We had spent four years and roughly seventeen million dollars building a game that almost nobody played," Stewart Butterfield said in an interview with The Guardian in 2015. "By any rational measure, Glitch was a failure." The fantasy game, which Butterfield and his co-founders at Tiny Speck launched in 2011, never found the product-market fit they needed to survive. By late 2012, with the burn rate still high and the runway shrinking to months, Butterfield made a decision that most founders resist: he shut it down entirely and asked the team to start again.

Vocabulary

  • co-founder tension
  • minimum viable product
  • product-market fit
  • runway extension

Grammar: Conditionals

Third conditional
If Butterfield had stayed with Glitch, Slack would never have existed. — past unreal: if + past perfect,

Discussion questions

  1. Have you ever noticed a tool you use every day was designed for something completely different?
  2. Why do you think so many people find it hard to abandon a project they have invested in heavily?
  3. When a company changes direction entirely, do customers see that as strength or instability?

The Game That Built Slack

Grammar: Conditionals

What's in this lesson:

Full lesson plan with reading, grammar, vocabulary, and discussion.

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