Bending Into Billions: The Yoga Industry
Grammar: Collocations — professional register language of market analysis
A Business English English lesson exploring business.
What's in this lesson
A Business English ESL lesson on business, practising collocations — professional register language of market analysis. The worksheet has a reading, target vocabulary and discussion questions.
From the reading: Bending Into Billions: The Yoga Industry
In 2023, the global yoga market was valued at approximately $180 billion, according to industry analysts — a figure that would astonish the Indian sages who first formalised the practice more than 5,000 years ago. Today, yoga studios, digital platforms, apparel brands, and wellness retreats compete aggressively for a customer base that has expanded across North America, Europe, Southeast Asia, and beyond. What was once a spiritual discipline has become, by every commercial measure, a serious industry.
Vocabulary
- across
- at
- into
- on
- aggressively
- brand advocates
- by every commercial measure
- lifestyle
- structural shift
Discussion questions
- Have you ever tried yoga — or any other wellness practice?
- Should a wellness practice ever become a commercial product?
- Which industries do you think are most effectively selling a lifestyle rather than a product?
Bending Into Billions: The Yoga Industry
Grammar: Collocations — professional register language of market analysis
What's in this lesson:
Full lesson plan with reading, grammar, vocabulary, and discussion.
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