Impact language & STAR

Article excerpt · target grammar marked

A candidate who opens with a concrete result, quantifies their contribution, and links it explicitly to the employer's stated priorities will almost always outperform a more capable person who speaks in vague generalities.

Grammar Reference · Impact language & STAR

Ownership verbs

Use verbs that show you led the outcome: spearheaded, drove, transformed, negotiated, streamlined. Avoid helped, worked on, was involved in.

STAR in one sentence

Combine Situation + Action + Result: When the launch was delayed, I restructured the timeline and delivered three weeks early.

Quantify everything

Add numbers to anchor claims: reduced costs by 20%, managed a team of 12, increased revenue by €40,000. Numbers make results concrete and credible.

I assisted with ✗ vs I led ✓. I was part of ✗ vs I delivered ✓. Professional register signals confidence and clarity.

01Exercise 1 — Form · Write the Correct Form

Impact language & STAR

1.I a cross-functional team to redesign the company's checkout process.

2.She supplier costs by negotiating new contracts with three vendors.

3.When the deadline moved forward, I the project plan and kept everything on track.

4.He a new training programme that cut onboarding time by two weeks.

5.Our team quarterly revenue by twelve per cent through targeted campaigns.

6.I the reporting workflow, saving the department four hours per month.

02Exercise 2 — Transform

rewrite with the new structure

1.I helped with improving the website.

2.I was involved in the new hiring process.

3.I worked on the customer feedback project.

4.I am good at managing budgets.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

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