Advanced Comparatives

Article excerpt · target grammar marked

Every option not taken becomes a loss, and the mind experiences those notional losses as acutely as it experiences real ones. The broader the comparison we are forced to make, the more likely we are to defer, regret, or simply walk away.

Grammar Reference · Advanced Comparatives

Double comparative

The more you read, the better you write. — two parallel comparatives show proportional change

Intensified

The result was far more complex than expected. — use far / much / considerably / slightly before the comparative

As … as / less … than

His argument is as convincing as hers. — equal; It is less convincing than the data. — unequal

Common error

The more better option ✗ → The better option ✓ — never double-mark a comparative

01Exercise 1 — Form · Write the Correct Form

Advanced Comparatives

1.The display with twenty-four jars attracted browsers than the smaller one.

2. familiar you are with a category, ... paralysed you feel by options.

3.Maximisers feel satisfied ... people who accept a good-enough choice.

4.The framing effect is more powerful than most retailers acknowledge.

5.An expert sommelier is affected by a long wine list as a complete novice.

6. starkly two prices are contrasted, ... likely the middle option is chosen.

02Exercise 2 — Transform

rewrite with the new structure

1.If the list grows longer, the decision becomes more difficult.

2.She is not as experienced as her colleague in this field.

3.The new policy is much more complex than the previous one.

4.As profits increase, investor confidence also increases.

5.Adding extra features does not make a product better automatically.

6.When prices rise sharply, demand falls sharply.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

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