Collocations — Persuasion

Article excerpt · target grammar marked

Colour psychology has become one of the most fiercely contested tools in brand strategy. The evidence suggests that colour alone accounts for up to 90 percent of a consumer's first impression — a figure that makes most marketing budgets look profoundly misallocated.

Grammar Reference · Collocations — Persuasion

Verb + noun

Verbs and nouns pair in fixed combinations. Make an impact ✓ — not do an impact ✗. Learn the pair, not the word alone.

Adverb + adjective

Adverbs intensify adjectives in natural pairings. Fiercely contested, deeply misleading, routinely overlooked — the adverb is not interchangeable.

Noun + preposition

Many nouns require a fixed preposition. A sense of urgency, an association with trust, an impression of quality — the preposition is part of the chunk.

Common error

The ad made a strong impact. ✓ — not did a strong impact ✗. Make collocates with impact, impression, decision.

01Exercise 1 — Form · Write the Correct Form

Collocations — Persuasion

1.The advertisement a strong emotional impact on viewers across all markets.

2.Colour alone for up to 90 percent of a consumer's first impression.

3.Blue trustworthiness in financial branding around the world.

4.The research findings remain contested among consumer psychologists.

5.The brand's packaging a clear promise before the product is even touched.

6.Purple has a strong with luxury in European markets.

02Exercise 2 — Find and Correct the Error

find the error · rewrite the sentence

1.The company has hardwired an emotion on its packaging over decades.

2.Green does strong associations with health in most Western markets.

3.The colour strategy caught the brand in guard when it launched in Asia.

4.The advertisement accounted a 90 percent rise in brand recognition.

5.Their packaging makes a deep sense for quality and minimalism.

6.The blue colour reads such as trustworthy and calm in financial branding.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

Collocations — Persuasion01classplan.ai