Collocations — Persuasion — The Colour That Sold a Billion Cans
Grammar: Collocations and the language of persuasion
Free ESL grammar exercise on collocations — persuasion themed around the colour that sold a billion cans. Printable worksheet from classplan.ai.
What's on this worksheet
A Level 6 (proficiency) ESL grammar exercise on business, practising collocations and the language of persuasion. The worksheet has a short reading excerpt, a grammar reference and graded practice items.
From the reading
Colour psychology has become one of the most fiercely contested tools in brand strategy. The evidence suggests that colour alone accounts for up to 90 percent of a consumer's first impression — a figure that makes most marketing budgets look profoundly misallocated.
Grammar
- Adverb + adjective
- Adverbs intensify adjectives in natural pairings. Fiercely contested, deeply misleading, routinely overlooked — the adverb is not interchangeable.
- Noun + preposition
- Many nouns require a fixed preposition. A sense of urgency, an association with trust, an impression of quality — the preposition is part of the chunk.
Sample items
- The advertisement ______ a strong emotional impact on viewers across all markets.
- Colour alone ______ for up to 90 percent of a consumer's first impression.
- Blue ______ trustworthiness in financial branding around the world.
Subscribe to access the full exercise
View Plans