Fixed Professional Expressions

Article excerpt · target grammar marked

This principle sits at the heart of modern retail strategy. Spotify uses a free tier not out of generosity but to build a habit. Upgrading feels natural rather than costly. Dark patterns are now under regulatory scrutiny across the European Union.

Grammar Reference · Fixed Professional Expressions

at the heart of

Central to a strategy or idea. Cost control sits at the heart of our plan. Always 'at', never 'in' or 'on'.

rather than

Formal contrast. We chose transparency rather than manipulation. Followed by noun or gerund.

out of

States a motive. She acted out of loyalty, not obligation. Fixed: always 'out of'.

under scrutiny

Being examined closely. Dark patterns are now under scrutiny from regulators. Not 'on' or 'in' scrutiny.

01Exercise 1 — Form · Write the Correct Form

Fixed Professional Expressions

1.Price transparency is the heart of the new pricing policy.

2.We launched the initiative not of obligation but to build trust.

3.The team chose to negotiate directly than through intermediaries.

4.The director's expenses are currently scrutiny from the audit committee.

5.Customer retention sits the heart of our five-year strategy.

6.The decision was made of caution, not a desire to delay the project.

02Exercise 2 — Transform

rewrite with the new structure

1.We did it because we wanted to build loyalty.

2.The most important part of the strategy is customer trust.

3.We will expand slowly; we won't rush the process.

4.Regulators are examining dark patterns closely.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

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