Discourse markers & connectors

Article excerpt · target grammar marked

HubSpot mapped every step a stranger takes before becoming a paying customer. Nevertheless, the traditional funnel has its critics. Consequently, Halligan replaced HubSpot's own funnel with a flywheel.

Grammar Reference · Discourse markers & connectors

Contrast

Use nevertheless or however to introduce a surprising or opposing point. Always follow with a comma: However, the model has limits.

Result

Use consequently or as a result to show that one thing causes another: Consequently, revenue improved within eighteen months.

Addition

Use moreover or furthermore to add a stronger or supplementary point: Moreover, AI personalises each stage in real time.

Common error

Do not use however mid-sentence without a comma on both sides: The funnel, however, has critics. ✓ not The funnel however has critics. ✗

01Exercise 1 — Form · Write the Correct Form

Discourse markers & connectors

1.Our website traffic doubled last quarter. , our conversion rate fell by three per cent.

2.The team failed to follow up with warm leads. , several high-value prospects chose a competitor.

3.The platform integrates with Salesforce. , it connects directly to our email marketing tools.

4.We invested in awareness campaigns. , we neglected the consideration stage entirely.

5.Customer satisfaction scores rose by fifteen points. , net revenue retention climbed above one hundred per cent.

6.The flywheel model is circular. , it treats existing customers as a source of new growth.

02Exercise 2 — Transform

rewrite with the new structure

1.The funnel model is useful. It does not account for word of mouth. (Nevertheless)

2.HubSpot built a flywheel. Revenue retention rose above 100 per cent. (As a result)

3.Salesforce runs a funnel for new leads. It operates a flywheel for existing accounts. (Moreover)

4.The flywheel is circular. Customer satisfaction drives new business. (In other words)

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

Discourse markers & connectors01classplan.ai