Discourse markers & connectors — The Funnel That Never Sleeps
Grammar: Discourse markers and connectors for structuring business analysis
Free ESL grammar exercise on discourse markers & connectors themed around the funnel that never sleeps. Printable worksheet from classplan.ai.
What's on this worksheet
A Business English ESL grammar exercise on business, practising discourse markers and connectors for structuring business analysis. The worksheet has a short reading excerpt, a grammar reference and graded practice items.
From the reading
HubSpot mapped every step a stranger takes before becoming a paying customer. Nevertheless, the traditional funnel has its critics. Consequently, Halligan replaced HubSpot's own funnel with a flywheel.
Grammar
- Contrast
- Use nevertheless or however to introduce a surprising or opposing point. Always follow with a comma: However, the model has limits.
- Result
- Use consequently or as a result to show that one thing causes another: Consequently, revenue improved within eighteen months.
Sample items
- Our website traffic doubled last quarter. ______, our conversion rate fell by three per cent.
- The team failed to follow up with warm leads. ______, several high-value prospects chose a competitor.
- The platform integrates with Salesforce. ______, it connects directly to our email marketing tools.
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