All Conditional Types

Article excerpt · target grammar marked

"If you strip away the founding mythology, the business underneath still has to work. Jobs returned to Apple after his exit. Bezos stepped back and Amazon kept growing. If the co-founders hadn't split, the product would have shipped on time.

Grammar Reference · All Conditional Types

Zero conditional

If you remove the story, the product has to stand alone. — general truth or business rule

First & second

If we launch in Q1, we will capture early adopters. / If we had more runway, we would

Third & mixed

If they had pivoted earlier, they would still be in business. — past cause, present result

Common error

If we would have scaled sooner... ✗ → If we had scaled sooner... ✓ — never would have in the if-clause

01Exercise 1 — Form · Write the Correct Form

All Conditional Types

1.If a startup its burn rate carefully, it can extend its runway by months.

2.If we secure Series A funding next month, we the product launch to three new markets.

3.If the company its exit strategy earlier, the founders would have retained more equity.

4.If I the CFO, I would restructure the equity split before the next funding round.

5.If they pivoted in 2019, they would still be competing in that market today.

6.If you product-market fit, you lose customers regardless of how strong your brand equity is.

02Exercise 2 — Transform

rewrite with the new structure

1.We don't have the runway, so we can't hire a sales team.

2.They didn't secure the patent, so they lost first-mover advantage.

3.When you reduce the burn rate, the company survives longer.

4.We will launch in Q2, so we will capture the early adopters.

5.They didn't pivot in time, so the brand equity is now worthless.

6.The founders don't have an exit strategy, so investors are hesitant.

03Exercise 3 — About You

in your notebook

Personalise: complete five sentences about yourself using the target grammar.

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