The Customer Is Not Always Right

Consider this claim: 'A company should always prioritise the customer, even at a cost to staff or profit.' Build the case on both sides before you decide.

State the question

Write the claim in your own words in one sentence, then note one industry where you think it is most controversial.

The case FOR

Write your three strongest arguments that companies should always put the customer first — use at least one fact or example from the article.

leftArgument · Evidence · Strength

The case AGAINST

Write three strong reasons why unconditional customer priority can harm a business, its staff, or its culture — be specific.

rightArgument · Evidence · Strength

Find your weak point

Look back at steps 2 and 3. Mark on the spectrum where you instinctively stand — then write the single strongest point on the side you lean against, and explain why it genuinely challenges you.

Always customer first

Never unconditionally

Your verdict

In one word, name what a company must ultimately protect — then write two sentences explaining why that word, and which side of the debate surprised you most.

Why that word?

Discuss Tell your partner: which company from the article made the braver decision — and would you make the same call?

Business01